This course, Branding and Marketing: Digital Marketing and Marketing Strategies, provides an overview of modern marketing practices. It begins with an introduction to digital marketing, highlighting its key components and benefits. The presentation includes actionable tips for effective digital marketing, such as audience segmentation, mobile optimization, and SEO strategies. It also explores the latest industry trends, including AI-powered marketing, video content, and sustainability branding. Finally, it outlines essential marketing strategies, from content and email marketing to PPC advertising and omni-channel approaches, offering practical insights to enhance brand visibility and drive engagement.