All Courses Introduction to Sales and Marketing
Introduction to Sales and Marketing
Introduction to Sales and Marketing
Instructors:
CJ Casmel John
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4 Lessons

In this Marketing course, you will learn about the marketing process and examine the range of marketing decisions that a company makes in order to sell its products and services. You will also learn how to think like a marketer and thus discover that the focus of marketing should always be the consumer. 

Objectives: 


  1. Understand the place and contribution of Marketing to a company
  2. Learn how to appeal to various types of consumers and business markets
  3. Identify the roles of advertising, sales promotions and public relations
  4. Create effective price plans and strategies


Course Content
In this unit we will cover the following topics: What is Marketing Components and types of marketing What is the SMART approach to Marketing Marketing and Promotion mix
Introduction Marketing (pdf)
Factors which influence consumers' buying behaviours The characteristics of business-to- business markets Marketing segmenting and targeting
Unit Two (pdf)
Difference between adverting and direct marketing, Types of sales promotions, Using public relations and social media as a marketing tool
Unit Three (pdf)
Identifying Price Strategies and Factors that affect pricing decisions
Unit Four (pdf)
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